Muddy Matches Dating needed their first TV campaign to reach an audience of rural viewers looking for romance. The commercial needed to portray a realistic image of modern agricultural careers, but with a degree of romanticism. This commercial was the client’s first foray into television advertising, and their budget was conservative – therefore the entire commercial was produced from carefully selected stock footage. The music was also a pre-existing library track, selected because the lyrics sounded bespoke. The commercial was tied together with an appropriate voiceover.