Tufferman required a Direct Response TV campaign to promote a special offer price on their Storalex suggest metal shelving units. The commercial was produced efficiently, and cost-effectively, in a single day’s shoot on a set constructed at Tufferman’s warehouse. The TV campaign was tremendously successful, providing an immediate uplift in website traffic, dramatically exceeding the results of all other advertising efforts during the preceding 12 month period. The campaign is a solid example of the effectiveness of even low budget commercial production. The 30-second spot was filmed, directed, and edited by Tom Vaughan-Mountford at JMS Group.