Auto rescue brand Start Rescue needed to hit the ground running with a TV campaign that had a ‘national feel’ even though it’s debut would be in targeted households using sky’s AdSmart addressable TV platform.
The stop motion animation was designed and filmed by Tom Vaughan-Mountford at UK TV commercial production company JMS Group. Tom also designed and created the tabletop set for the animation production. Stop motion filming for the 30-second spot required three days of image capture.
Client: Call Assist (Start Rescue)
Media Agency: Media Managers
Production Company: JMS Group
Producer/Director: Tom Vaughan-Mountford
