TaxAssist Accountants is a rapidly growing accountancy franchise in the UK, Ireland, and Australia. Following two successful TV campaigns onboarding new clients and franchisees, they began the creation of a large pool of corporate videos and training materials. New franchisees attend a 6-week residential training course to prepare them to launch their new businesses. TaxAssist needed a video outlining the content of the course, set against an appealing welcome to the city that new franchisees will call home during their training course.
I extensively edited several lengthy interviews with recent TaxAssist recruits, and combined these with shots from a day of B-roll footage shot around the city. The client was delighted with the resulting edit.