Customer-funded wines business Naked Wines were taking their first step into video advertising on social media and wanted to create a video campaign for Facebook and Instagram that would boost brand awareness and drive performance. The intention was to bring the brand to life, and explain the Naked Wines concept with an originality not often seen in traditional wine advertising campaigns. For JMS Group I designed several creative treatments, each was thoroughly storyboarded and backed by short demonstrations – all of which were pitched by myself to the client at an in-person meeting.
