To attract new advertisers to AdSmart – Sky’s addressable TV advertising platform – I was granted access to some of Sky’s best entertainment to cut promotional reels. I produced this reel for Sky’s 2020 programme line-up. I’m particularly proud of this (and not only because I’ve long hankered to be a trailer editor) because it’s a pleasing example of a high-pace music edit, and also because Sky Media liked it so much they played it at the Royal Television Society Awards.
