My ‘Taste of Summer’ Instagram Stories campaign for the UK online supermarket Ocado were created using nothing more than static photography. The series of Summer-themed dynamic animations appear to have been shot as live-action footage, yet all were created entirely from Ocado’s existing isolated product and seasonal packshot photography. For each of the videos I created a very detailed bespoke soundscape with carefully selected sound effects and appropriate music. Each of the production elements combined to propel this series of Instagram Stories far beyond the routine content Ocado had been previously posting.
Ocado Instagram Stories | What The Client Thought
“You surpassed all our expectations throughout the entire creative process, coming up with very diverse and interesting creative concepts, being very flexible with feedback and turning around iterations very quickly. Extremely easy to work with, and everyone internally was impressed with the finished assets.”Clarence SoSenior Strategy Manager | Ocado