Motion Design vs Live-Action | Which Is Best for TV Ads?
What Are the Objectives of Your Campaign?
Is Motion Design as Effective as Live-Action?
The Big Motion Design Showdown!
This article was originally published on the blog of JMS Group, a long-established TV commercial production company in Norwich, UK. JMS Group specialise in the production of television campaigns for first-time advertisers, they have tremendous experience of 2D and 3D motion design for TV. Tom Vaughan-Mountford pursues a varied career as a Video Content Producer, Video Editor, and Writer. He is the Author of the Focal Press Book Managing a Video Production Company. You can follow Tom on Twitter @tomontv and Instagram @tomvaughanmountford