8 Rules to Get the Ultimate SEO Benefits of Video Marketing
A Marketing Department junior uploads the video to YouTube. The title is unchanged and the meta description is left blank.
The video is embedded on a thin-content blog post, or posted on the corporate Twitter account or LinkedIn company page.
The video gains a handful of initial views (often by people already connected to the client’s business in some way) then quickly fades into history.
The client feels they wasted their money making a video, and don’t bother repeating the exercise.
How to Optimize YouTube Videos
#1 Make Maximum Use of YouTube Title SEO!
#2 Never Leave the Description Blank!
#3 Design Your Own Goddam Thumbnails!
#4 Backlink From YouTube!
#5 Transcribe the Dialogue!
How Can I Improve My Video SEO?
#6 Embed Your Video in Prime Position!
#7 Video Won’t Rescue a Crappy Page!
#8 Maximise Your Investment!
Tom Vaughan-Mountford is an experienced and versatile creative and exponent of the SEO benefits of video marketing. Tom pursues a varied career as a Video Content Producer, Video Editor, and Designer. He is the Author of Managing a Video Production Company. In addition to pursuing freelance production projects, Tom is also the Senior Video Editor and co-owner of video marketing production company JMS Group in Norwich, UK. You can follow Tom on Twitter @tomontv and Instagram @tomvaughanmountford